When the active woman needed a better way to update her fitness wardrobe, in stepped Fabletics. With the rise of the amount of time people are spending at the gym it leaves them less time to spend shopping. More people are adopting a healthy lifestyle and they need clothes that work for them at the gym and when they hit the street before moving on to their next activity. Fabletics offers affordable gear that is fashion forward and easy to take from the yoga studio to the grocery store at an amazing and impressive price point.
The clothes that are sold on Fabletics.com are already composed into outfits, making it very easy to visualize how something will match together and it eliminates one step for the shopper. She doesn’t have to spend time figuring out what top is going to work with what bottom because the choice to purchase it together is already there. Some of the outfits are composed of two pieces, a top and bottom, and some have three, including a sport bra that can be shown off under a low back top.
The pieces are also easy to mix and match together which becomes a major asset to the VIP member should she choose to be. The shopper has an option to be a part of the VIP club which not only offers very low pricing on the outfits but gives them the ability to update the wardrobe once a month. VIP members will find that several outfit selections are sent to them once a month based on the kind of athletics they do and their personal style. This is a really efficient and effective way to shop, letting her choose what she likes in just five minutes or so instead of the fifty minutes she might have spent in the store.
As they choose their outfits they will notice that the pieces were meant to work together and their outfits become increasingly easy to mix and match if they choose to do so. After six months the Fabletics VIP member has much more than six outfits to wear because they can mix and match everything making 18 different outfits! The pieces are also fashion forward making all of the pieces very easy to incorporate into any existing fitness wardrobe, and the edgier pieces can even be paired with jeans to wear out in an “athleisure” style.